AdMarket 50

May 1999
Advertising Age;5/31/1999, Vol. 70 Issue 23, p74
Trade Publication
This section provides information on the top 50 publicly traded marketing and media companies for the week ended May 28, 1999. True North Communications Chairman-CEO David Bell pleased analysts by saying the holding company is abandoning its search for a third agency network. Bell, who assumed the CEO post in March 1999 from Bruce Mason, did not rule out smaller purchases. He said his main strategy is to build volume among existing businesses, and particularly at Foote, Cone & Belding and Bozell Worldwide networks, which account for 75 percent of True North revenue.


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