TITLE

Consuming passions

AUTHOR(S)
Thomas, Karen
PUB. DATE
May 1999
SOURCE
Middle East;May99, Issue 290, 25th Anniversary Issue p10
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the entry of Western consumer trends to the Middle East market. Proliferation of retail businesses in the region in the 1990s; Consumer attitudes in the region; Growth of the retailing industry in the region; Impact of the marketing strike by foreign markets against the Middle East on its economy; Illustration of the fierce level of competition of consumer brands for market leadership in the region.
ACCESSION #
1916923

 

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