Consuming passions

Thomas, Karen
May 1999
Middle East;May99, Issue 290, 25th Anniversary Issue p10
Focuses on the entry of Western consumer trends to the Middle East market. Proliferation of retail businesses in the region in the 1990s; Consumer attitudes in the region; Growth of the retailing industry in the region; Impact of the marketing strike by foreign markets against the Middle East on its economy; Illustration of the fierce level of competition of consumer brands for market leadership in the region.


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