TITLE

T-shirt comes clean off in France

PUB. DATE
March 2000
SOURCE
Advertising Age;3/6/2000, Vol. 71 Issue 10, p56
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on Procter & Gamble Co.'s outdoor advertisement for the household cleaner called Mr. Propre in France. The advertisement features the Mr. Clean character holding a heart-shape sponge for Valentine's Day. The slogan for the advertisement was made by Paris-based advertising firm Grey.
ACCESSION #
19168641

 

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