Sports fan fest

March 2000
Advertising Age;3/6/2000, Vol. 71 Issue 10, p52
Trade Publication
The article reports on the Modell's Sports Experience, a three-day sports festival to be held in New York City. More than 50 amateur and professional sports, teams and activities are expected in the event to be held on March 24-26, 2000. The event is organized by trade show operator ComTek International. Among the attractions are New Jersey Nets' interactive "HoopZone" game area and a slapshot booth sponsored by the National Hockey League's New Jersey Devils.


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