TITLE

A den built for 2

PUB. DATE
March 2000
SOURCE
Advertising Age;3/6/2000, Vol. 71 Issue 10, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on U.S.-based Home Depot Inc.'s advertising campaign featuring Yang Yang and Lun Lun, two giant pandas on loan from China to Zoo Atlanta. The campaign, which made created by Richards Group, features company employees as they volunteered to build a habitat for the pandas. Home Depot will begin giving preferences to vendors that provide wood harvested responsibly.
ACCESSION #
19168550

 

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