A den built for 2

March 2000
Advertising Age;3/6/2000, Vol. 71 Issue 10, p24
Trade Publication
The article focuses on U.S.-based Home Depot Inc.'s advertising campaign featuring Yang Yang and Lun Lun, two giant pandas on loan from China to Zoo Atlanta. The campaign, which made created by Richards Group, features company employees as they volunteered to build a habitat for the pandas. Home Depot will begin giving preferences to vendors that provide wood harvested responsibly.


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