That's Italian!

February 2000
Advertising Age;2/21/2000, Vol. 71 Issue 8, p58
Trade Publication
The article provides information on the advertising campaign that was launched by chain restaurant Domino's Pizza in the U.S. The objective of the campaign is to promote the company's Italian Originals Chicken Grill pizza. The campaign, which was created by New York advertising agency Duetsch, will include print, radio and outdoor advertisements. The campaign features Mario Perillo, as the advertising character in a parody of his television commercials titled Tour of Italy. The company tries showmanship in the person of Perillo who is also known as Mister Italy.


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