Non-traditional financial services

February 2000
Advertising Age;2/21/2000, Vol. 71 Issue 8, p57
Trade Publication
The article provides information on the advertising campaign that was launched by Gay Financial Network in the U.S. The campaign's objective is to promote the company's Web site, Gfn.com. The target market of Gay Financial Network for its online services are gay and lesbian consumers. The campaign, which was created by advertising agency, Mad Dogs & Englishman of New York, includes print and online advertisements which will run in mainstream publications such as "Entertainment Weekly," "Money," "Out," "The Wall Street Journal" and "Time."


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