TITLE

Non-traditional financial services

PUB. DATE
February 2000
SOURCE
Advertising Age;2/21/2000, Vol. 71 Issue 8, p57
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article provides information on the advertising campaign that was launched by Gay Financial Network in the U.S. The campaign's objective is to promote the company's Web site, Gfn.com. The target market of Gay Financial Network for its online services are gay and lesbian consumers. The campaign, which was created by advertising agency, Mad Dogs & Englishman of New York, includes print and online advertisements which will run in mainstream publications such as "Entertainment Weekly," "Money," "Out," "The Wall Street Journal" and "Time."
ACCESSION #
19167446

 

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