TITLE

Adages

AUTHOR(S)
Lippe, Dan
PUB. DATE
February 2000
SOURCE
Advertising Age;2/21/2000, Vol. 71 Issue 8, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents updates on the field of advertising in the U.S. As a marketing strategy, New York advertising agency Admerasia sent a New Year's electronic-card to its clients. Apparel retailer Gap decided to change its clean-cut advertising design slated for its spring 2000 fashion line. Photographs of Australian rightist political leader Joerg Haider were used in the print advertisements of German online holiday marketer tiss.com via German advertising agency Jung von Matt.
ACCESSION #
19167389

 

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