MMA Balances Privacy & Reach

Marek, Sue
December 2005
Wireless Week;12/1/2005, Vol. 11 Issue 24, p18
Trade Publication
The article presents information on the Mobile Marketing Association (MMA), a group formed to help brands monetize the mobile channel by developing guidelines and best practices. According to Laura Marriot, executive director of MMA, the organization has grown 120 percent. One of the accomplishments made by the organization is the development of industry code of conduct for mobile marketing. INSET: Scanning Versus Texting.


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