TITLE

Much more than taxes

PUB. DATE
January 2000
SOURCE
Advertising Age;1/17/2000, Vol. 71 Issue 3, p50
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on an advertising campaign that was launched by H&R Block on January 11, 2000 to reposition the tax preparer as a year-round financial services provider. The campaign was developed by Y&R Advertising in Chicago, Illinois. It centered on services like financial planning, brokerage, mutual funds and mortgages. It will be offered through a network of H&R Block Financial Centers. It will also be available via hrblock.com, which in turn, will offer online banking and insurance services.
ACCESSION #
19163413

 

Related Articles

  • Block's less taxing future. Cardona, Mercedes // Advertising Age;1/15/2001, Vol. 72 Issue 3, p6 

    The article reports on H&R Block's first advertising campaign recasting itself as a finance expert for the mass market. The campaign by its new advertising agency, Campbell Mithun, is an effort to show that the company is about more than just tax preparation. Campbell Mithun replaced Y&R...

  • H&R Block taps CME for direct, promotion, general ad work. Cardona, Mercedes M.; Chura., Hillary // Advertising Age;6/26/2000, Vol. 71 Issue 27, p24 

    Reports that H&R Block chose the agency Campbell Mithun Esty to handle the general advertising, direct marketing, and consumer promotions portion of its global account. Goal of H&R Block to promote itself as a year-round financial services company and expand to overseas markets; H&R Block's...

  • H&R Block 'A-Tax' the Web.  // Brandweek;4/7/2008, Vol. 49 Issue 14, p12 

    The article reports on a digital advertising campaign which was developed for the tax preparation firm H&R Block by the company's director of digital marketing, Amy Worley. The campaign was developed in an effort to get consumers to see the company as one which is modern, innovative and relevant...

  • New Kids on the Block. Applebaum, Michael // Brandweek;4/15/2002, Vol. 43 Issue 15, p24 

    Focuses on the rebranding campaign of H&R Block Inc. in the U.S. market. Goal of the firm; Examples of the advertising and promotional campaigns of the firm; Problems faced by the firm.

  • Tax Revision. Spethmann, Betsy // Promo;Feb2002, Vol. 15 Issue 3, p18 

    Reports on the revisions of the 2001 advertising campaign of H&am;R Inc. to be implemented in Spring 2002. Move of the company to abandon automatic entry for tax customers; Media to be used for the promotion; Revenues expected from the revised campaign.

  • H&R Block ads recalculate image with tax-time humor. Garfield, Bob // Advertising Age;2/7/2000, Vol. 71 Issue 6, p63 

    Comments on the television advertisement created by advertising agency Y&R Advertising for financial services provider H&R Block. Background on the tax season in the U.S.; Image of H&R conveyed by the advertisement; Details of the commercial.

  • Image of the week.  // Advertising Age;5/14/2001, Vol. 72 Issue 20, p40 

    The article presents an image of a stork carrying newborn babies and arrives at the Bronx Zoo, which was created by the New York-based agency, Y&R Advertising. The advertisement was launched in trains, subways and billboards with creative director, Betsy Petropoulos, senior art director, Stu...

  • The Media Edge. Consoli, John // Brandweek;06/18/2001, Vol. 42 Issue 25, pSR15 

    Focuses on an advertising campaign tied-in with the television game show `Who Wants to Be a Millionaire,' produced by The Media Edge for H&R Block. Details on the media plan; Challenge in the creation of the campaign; Reasons for selecting the game show for the campaign; Results of the effort.

  • Branding by the Book. Edwards, Jim // Brandweek;4/15/2002, Vol. 43 Issue 15, p18 

    Deals with the legal risks facing marketers and advertisers in launching advertising campaigns in the U.S. Number of cases that cited false or misleading advertising claims in 2000; Companies which have encouraged lawsuits as a deliberate part of its marketing strategy; Court decision on the...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics