Much more than taxes

January 2000
Advertising Age;1/17/2000, Vol. 71 Issue 3, p50
Trade Publication
This article reports on an advertising campaign that was launched by H&R Block on January 11, 2000 to reposition the tax preparer as a year-round financial services provider. The campaign was developed by Y&R Advertising in Chicago, Illinois. It centered on services like financial planning, brokerage, mutual funds and mortgages. It will be offered through a network of H&R Block Financial Centers. It will also be available via hrblock.com, which in turn, will offer online banking and insurance services.


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