TITLE

Adages

AUTHOR(S)
Lippe, Dan
PUB. DATE
January 2000
SOURCE
Advertising Age;1/17/2000, Vol. 71 Issue 3, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This section presents news briefs concerning the U.S. advertising industry. A mobile marketing concept was developed by Hoffmann-La Roche to promote the flu medicine Tamiflu. Wieden & Kennedy decided to use a cliff-hanger advertising tactic for a television advertisement for Nike's Air Cross Trainer II shoe. America Online was selected by "Fortune" magazine as one of the "100 Best Companies to Work for in America" in its January 10, 2000 issue.
ACCESSION #
19161662

 

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