TITLE

Gillette touts 'best' features

PUB. DATE
January 2000
SOURCE
Advertising Age;1/17/2000, Vol. 71 Issue 3, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on an advertising campaign that was launched by Gillette Co. for its Mach3 shavers during a professional football playoffs in the U.S. This campaign was part of the company's global marketing effort for 2000. The total budget allotted for the marketing effort was $350 million. The television advertisements were created by BBDO Worldwide and it began airing in Europe on January 17, 2000. The long-standing tagline of the company is "The best a man can get." The company's advertisements focus more on product features, like triple blades and easy loading.
ACCESSION #
19161658

 

Related Articles

  • Marketing Briefs.  // Marketing News;4/12/1985, Vol. 19 Issue 8, p24 

    The article reports on the advertising campaign launched by Gillette Co. for its ATRA PLUS shaving system in the U.S. in the 1985. The company spent $7 million for the campaign and $9 million for sales promotion. A television advertisement was positioned on prime time and sports programming. The...

  • Gillette Fusion: the best publicity a brand can get.  // Marketing Week;8/31/2006, Vol. 29 Issue 35, p16 

    The article presents information on a television advertising for Fusion, a five-bladed razor brand created by Gillette Co. It is reported that the advertising describes the brand as a miracle, which fuses innovative idea and revolutionary technology. It is stated that the product prompted debate...

  • Gillette backs Fusion razor debut with TV drive. Godsell, Melanie // Marketing (00253650);8/16/2006, p4 

    The article reports that a major TV advertising campaign will be introduced by Gillette Co. to support the Great Britain launch of its much-vaunted five-blade Fusion razor. Abbott Mead Vickers BBDO Ltd. has created the campaign. The campaign uses a science fiction feel to emphasize Fusion's...

  • breaking: Right Guard.  // Advertising Age;6/18/2001, Vol. 72 Issue 25, p72 

    This section provides information on the television commercial for the Right Guard Xtreme Sport deodorant of Gillette Co. which was created by BBDO Worldwide.

  • Spots: Gillette.  // Advertising Age;9/29/2003, Vol. 74 Issue 39, p65 

    This article describes the television commercial for Gilette's Mach 3 Turbo Champion razor. The spot from Omnicom Group's BBDO Worldwide of New York features a red sports car, rather than the brand's traditional jet aircraft and space-travel motifs. Creative director-copywriter is Glenn Miller....

  • P&G targets male viewers with iTV ad for Flash Car Wash kit. Adegoke, Yinka // New Media Age;3/17/2005, p3 

    This article reports on an interactive television (iTV) advertising campaign that will be launched by Procter & Gamble in Great Britain for its new Flash Car Wash product as of March 17, 2005. It believes that iTV offers the best opportunity for it to fully explain the product's cleaning system....

  • P&G and Grey unit plan interactive digital debut. Baird, Roger // Marketing Week;1/28/1999, Vol. 21 Issue 46, p8 

    Reports that Procter & Gamble will launch advertising campaigns on digital television in Great Britain through the Grey Interactive TV (Gi TV) unit set up by its roster agency Grey. Appointment of Frederic Colas as European head of interactive marketing; Launch of interactive television in the...

  • New Campaign: Fairy Active Bursts.  // Marketing (00253650);6/27/2007, p2 

    The article reports on the TV and press campaign by Procter & Gamble Co., to flag up the success of its Fairy Active Bursts in topping the dishwasher product category at the 2007 Product of the Year awards. The TV execution will start on July 2, 2007, with a campaign created to emphasize...

  • Some Like It Hotter. Linnett, Richard // Adweek Eastern Edition;1/3/2000, Vol. 41 Issue 1, p18 

    Reports on the television advertising campaign designed by BBDO New York for Federal Express Corp. Theme; Use of the concept of an advertisement within an advertisement; Company's advertising spending for it's `Be absolutely sure,' campaign in 1998; Theme variations in the course of the campaign.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics