Gillette touts 'best' features

January 2000
Advertising Age;1/17/2000, Vol. 71 Issue 3, p6
Trade Publication
This article reports on an advertising campaign that was launched by Gillette Co. for its Mach3 shavers during a professional football playoffs in the U.S. This campaign was part of the company's global marketing effort for 2000. The total budget allotted for the marketing effort was $350 million. The television advertisements were created by BBDO Worldwide and it began airing in Europe on January 17, 2000. The long-standing tagline of the company is "The best a man can get." The company's advertisements focus more on product features, like triple blades and easy loading.


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