Subliminal ad tactics: Experts still laughing

March 1985
Marketing News;3/15/1985, Vol. 19 Issue 6, p6
Trade Publication
The article focuses on the opposition of advertising professionals to claims that they use subliminal stimuli as advertising tactic in the U.S. Journalism professor Wilson Bryan Key popularized the topic when he published his books "Subliminal Seduction" and "The Clam-Plate Orgy" in 1973. Professor Jack Haberstrob denounces Key's stance on the issue. According to psychology professor Timothy Moore, subliminal stimuli has shorter effect and does not influence a behavior.


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