TITLE

Subliminal ad tactics: Experts still laughing

PUB. DATE
March 1985
SOURCE
Marketing News;3/15/1985, Vol. 19 Issue 6, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the opposition of advertising professionals to claims that they use subliminal stimuli as advertising tactic in the U.S. Journalism professor Wilson Bryan Key popularized the topic when he published his books "Subliminal Seduction" and "The Clam-Plate Orgy" in 1973. Professor Jack Haberstrob denounces Key's stance on the issue. According to psychology professor Timothy Moore, subliminal stimuli has shorter effect and does not influence a behavior.
ACCESSION #
19148191

 

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