A model for the '90s, and lunch too

June 1992
Marketing News;6/22/1992, Vol. 26 Issue 13, p12
Trade Publication
The article presents the author's views on revival in business seminars and conferences. A marketing communications conference held in Detroit, Michigan provides a better model for the 1990s. To meet the continuous training needs of the junior staffers, quality seminars and conferences are required. Downsized companies push more responsibilities and demand more from younger staff but don't commit to train people beyond the skills needed to meet a narrow job description. Due to all these reasons the Detroit model appeals more and its value-to-price ratio fits the thinking of the 1990s.


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