Tupperware experiments with direct mail, catalogue sales

January 1992
Marketing News;1/6/1992, Vol. 26 Issue 1, p37
Trade Publication
The article offers information on the direct marketing of Tupperware in 1992. As the pool of Tupperware party-throwers continue to shrink, the company is experimenting with direct marketing, giving the customer the opportunity to order through company catalogues. According to director for direct marketing and sales support Craig Mansfield, the direct marketing program cannot replace the traditional party business and is intended to be an add-on. The program is called Tupperware Direct to You.


Related Articles

  • Can We Shop Early? Viveiros, Beth Negus // Direct;2/1/2006, Vol. 18 Issue 2, p15 

    Discusses shopping experiences and the purchases that can be made in today's direct shopping environment. Best thing about today's direct shopping environment; Information on the author's shopping with L. L. Bean.

  • news.  // Precision Marketing;9/9/2005, Vol. 17 Issue 45, p5 

    Reports on developments in the direct marketing industry in Great Britain. Review of the Post Office's advertising and marketing account handled by Publicis and Joshua; Launch of Onepost's independent postal comparison service; Selection of TNT Mail as the direct marketing agent for Npower's...

  • On the Road to…Who Knows? VIVEIROS, BETH NEGUS // Direct;Mar2009, Vol. 21 Issue 3, p34 

    The author offers her views on the search for green initiatives by direct marketers. She thinks that the Direct Marketing Association's Catalog on the Road Day is a worthwhile event for marketers. She believes that being environmentally aware and practicing eco-friendly initiatives can better...

  • Direct start-ups plug void in Sydney scene. Petty, Susannah // Media: Asia's Media & Marketing Newspaper;1/16/2004, p14 

    Direct marketing appears to be undergoing a renaissance in Australia with a run of new agencies launching operations in Sydney, as of January 2004. Practitioners put the new wave down to a combination of increased client budgets, birth of new media channels and a dearth of direct marketing...

  • Direct mail drops for first time in decade. Foxwell, Mark // Printing World;10/13/2005, Vol. 292 Issue 2, p3 

    Reports on the decline of the direct mail market in Great Britain. Percentage of decrease in direct mail volumes for the April to June 2005 period; Contribution of inflation in mailing volumes of banks to such reduction; Exit of direct mail company SR Communications in the financial direct mail...

  • Campaign Management Reform. Del Franco, Mark // Catalog Age;Jun2004, Vol. 21 Issue 6, p38 

    States that campaign management is one of the foundations for the success of direct marketing in the U.S. Advantages of database forecasting and analytic programs over spreadsheets; Benefits and drawbacks of catalog order management systems; Analysis and forecasting logic of a campaign...

  • NEW LISTS.  // Direct;6/1/2006, Vol. 18 Issue 6, p39 

    Presents updates on direct marketing in the U.S. Information on the postal and telemarketing list Shoppers Benefits Club USA; Facts about the YourTradePubs.com; Background of the Mental Floss educational magazine file.

  • Telemarketers go from pole to pole in hunt for talent.  // Precision Marketing;9/30/2005, Vol. 17 Issue 48, p40 

    Reports on the effort of the direct marketing industry to hire people to undertake its telemarketing in Great Britain. Ways of getting best people to carry out telemarketing business; Attributes of a good telemarketer; Highlights of the fourth Offshore Customer Management International Conference.

  • ValueMail in email release. Burford, Sebastian // Precision Marketing;2/18/2005, Vol. 17 Issue 16, p63 

    Focuses on the features of the direct mail records of ValueMail in Great Britain. Number of names included in the list; Gender composition of the database.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics