Ad agency develops eight new market segments

August 1987
Marketing News;8/28/1987, Vol. 21 Issue 18, p12
Trade Publication
The article offers information on the Comprehensive Understanding of Buyer Environments (CUBE) marketing system developed by advertising firm Valentine-Radford Advertising. This system determines consumer buying habits by relying on the decision-making process, making distinctions within demographic groups and resulting in more clearly defined segments. It examines how people get control of their circumstances, their methods of action and judgment of information.


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