Gift Giving 101

Ryan, Thomas J.
December 2005
SGB;Dec2005, Vol. 38 Issue 12, p36
Trade Publication
The article focuses on shopping for the sports licensed novelty category in the U.S. Consumer's incessant search for something fresh and unique on how to support their teams would provide clue to the direction that retailers must take: they must reinvent itself each year. This trend is evident in the changing taste of the consumers. For instance, pennants, bumper stickers, flags, glassware and clocks continue to be the steadiest sellers. But every year a few new items break out.


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