They Just Want To Be Worn

Bouchard, Nancy
December 2005
SGB;Dec2005, Vol. 38 Issue 12, p34
Trade Publication
The article discusses marketing trends for winter head wear in the U.S. Hat styles for 2006 are still influenced by the snow board culture. Though little by little, trendier fashions now dominate sales. Also expected is the rise of faux suedes and faux furs, fleece, hand-knit cables and technical fabrics like W.L. Gore's WindStopper. Hats with ethnic design will also become popular.


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