Marketing Mix

Ryan, Thomas J.
December 2005
SGB;Dec2005, Vol. 38 Issue 12, p22
Trade Publication
The article considers the impact of emerging technologies on fans of sporting events in the U.S. The rise in Internet technology enables sports fan to take their fanaticism to greater heights. Through the Internet these fanatics have accepted the in-depth information about teams and players. Aside from the Internet, the popularity of fantasy games, video games, e-mailed newsletters, blogs, and wireless technology has all changed how fans interact with sports.


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