Banned Running Shoe Makes Waves

Griffin, Cara
December 2005
SGB;Dec2005, Vol. 38 Issue 12, p16
Trade Publication
The article reports on Spira Footwear's launching of the the "Banned in Boston" campaign. It is aimed at bringing attention to its nascent brand afftected by a ban of its shoe technology by the International Amateur Athletic Federation and USA Track and Field. The company will pay $1 million to any runner who wins the 2006 Boston Marathon wearing Spira shoes.


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