Banned Running Shoe Makes Waves

Griffin, Cara
December 2005
SGB;Dec2005, Vol. 38 Issue 12, p16
Trade Publication
The article reports on Spira Footwear's launching of the the "Banned in Boston" campaign. It is aimed at bringing attention to its nascent brand afftected by a ban of its shoe technology by the International Amateur Athletic Federation and USA Track and Field. The company will pay $1 million to any runner who wins the 2006 Boston Marathon wearing Spira shoes.


Related Articles

  • Spira Prepares to Spring Ahead. Sullivan, Mark; Leand, Judy // SGB;Nov2004, Vol. 37 Issue 11, Special Section p6 

    Features Spira Footwear, a Texas-based shoe company. Reason behind the ban imposed by U.S. Track & Field on Spira shoes from competition; Remarks from Spira president and CEO Andy Krafsur on the ruling; Information on the company's WaveSpring technology; Prices of Spira's shoe models; History...

  • Putting a spring in your step. Mraz, Stephen J. // Machine Design;12/9/2004, Vol. 76 Issue 23, p70 

    Reports on the developments conceptualized by engineers at El Paso, Texas-based footwear manufacturer, Spira, on its running shoes. Traditional ways in reducing impacts associated with running; Company that supplied the stainless-steel wavesprings installed in the shoes; Mandate issued by the...

  • BUZZ.  // FN: Footwear News;12/12/2005, Vol. 61 Issue 49, p29 

    The article presents an update on the footwear industry in the United States as of December 2005. Adidas will launch its Predator soccer boot at the World Cup in June 2006. Spira has launched its Banned in Boston campaign in preparation for its participation in the 2006 Boston Marathon in...

  • Sock makers look for shoe-in. Feitelberg, Rosemary // WWD: Women's Wear Daily;4/27/1998, Vol. 175 Issue 79, p19 

    Provides information on the cross-merchandising of socks and shoes. Why activewear makers are branching out; Discussion on footwear advertising; Information on footwear business. INSET: Legbeat.

  • Jim Tompkins To Lead Product Development at Spira.  // NSGA Athletic Footwear News;8/31/2009, Vol. 7 Issue 8, p4 

    The article announces the hiring of Jim Tompkins as adviser to direct the development and expansion of the patented Spira brand at Spira Footwear.

  • Athletic shoe sales fall flat.  // Marketing News;2/28/94, Vol. 28 Issue 5, p1 

    Reports on the sales performance of athletic footwear in the United States from 1990 to 1992.

  • Lifestyle, Teens Fuel Recovery. Cassidy, Hilary // Brandweek;01/08/2001, Vol. 42 Issue 2, p14 

    Provides information on the financial condition and advertising campaigns of several sportswear and apparel companies in the United States as of January 2001. Details on footwear and athletic shoe manufacturers; Competition between brand name products; Athletes who appeared in the television...

  • Marketers sprint to join lightweight-running craze. ZMUDA, NATALIE // Advertising Age;9/5/2011, Vol. 82 Issue 31, p10 

    The article discusses marketing of so-called lightweight and minimalist running shoes, shoes weighing less than 9 ounces with less inner cushioning and structure than conventional running shoes, by sporting goods companies. The increased market share of such shoes, which accounted for 28 percent...

  • JORDAN BRAND. Mullman, Jeremy // Advertising Age;11/16/2009, Vol. 80 Issue 39, p25 

    The article examines the marketing of Jordan brand athletic shoes by the sporting goods company Nike Inc. Jordan's market share is larger than that of rival companies Adidas and Reebok combined. The brand's use of professional athletes as product endorsers, which began with the brand's namesake...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics