A BIG HIT WITH NO SKIPS
- Digital Ads Fall Short of Hype. Higgins, John M. // Broadcasting & Cable;6/26/2006, Vol. 136 Issue 26, p14
Reports on the low turnout received by broadcast networks from digital advertising. Amount NBC will book for spots on its broadband offerings in 2006; Estimated percentage of upfront money of CBS that will be tied to digital; Average cost-per-thousand viewers secured by ABC.
- MTV Goes Into Overdrive. Shields, Mike // MediaWeek;4/11/2005, Vol. 15 Issue 15, p12
Reports on the launch of the MTV Overdrive hybrid television channel by MTV Networks for broadband users on April 25, 2005. Services offered by the television channel; Advertisers on the television channel; Goal of the television channel.
- Just a midwinter day dream? TiVo a boon for the TV nets. Crain, Rance // Advertising Age;2/10/2003, Vol. 74 Issue 6, p22
The article comments on trends pertaining to the use of TiVo, a device for television networks which allows people to skip commercial advertisements in the United States. Experts made speculations that television networks have created fears to cause panic among advertisers and has influenced the...
- TV's upfront: Caution. Walley, Wayne // Advertising Age;2/11/1991, Vol. 62 Issue 7, p1
Predicts a softer market in the upfront advertising market for network television in the U.S. in 1991. Factors that affect the market; Projected decline in the prime-time upfront spending for 1991 and 1992; Estimated upfront spending in 1990.
- Cable Braces for Upfront Declines. Lafayette, Jon // Television Week;6/26/2006, Vol. 25 Issue 26, p3
The article presents updates on upfront advertising at TV networks in the U.S. as of June 2006. With the top-rated broadcasters getting very small gains in prices on a cost-per-thousand basis, a cable network executive said one agency would not even register budgets unless the network agreed to...
- Networks' fall prime-time lineup gives us reason to believe. Donaton, Scott // Advertising Age;9/18/2006, Vol. 77 Issue 38, p14
The author reflects on the offering of television networks in the U.S. for the 2006 fall season. He reveals that for the season the networks will offer higher quality programming, more original ideas and intriguing casting. He claims that no matter how good is the television program lineup,...
- Network TV. Consoli, John // Adweek;1/1/2007, Vol. 48 Issue 1, p8
The article discusses what to expect from key media segments on network television in the United States. The broadcast networks have been spending a considerable amount of time reinventing their business models and the way they distribute content, and in 2007, those models are going to be tested...
- Cable in Search of Best Web Model. Whitney, Daisy // Television Week;4/24/2006, Vol. 25 Issue 17, p18
This article focuses on the business models used by several cable television networks in the U.S. to represent their Web programming presence. As of April 2006, content providers are either trying traditional distributors like cable operators or they are enjoying free access to consumers that...
- Pop, Culture, No TV: NBCU Pulls the Plug on Trio. Brady, Shirley // CableFAX Daily;11/22/2005, Vol. 16 Issue 227, p1
The article reports on the plan of cable television network NBCU Cable to re-launch Q1 as broadband-only entity at Bravo.Com in the U.S. The network's rival Trio has licensed original content opposite to its television brand.