Suiting Tastes in Unique Ways

Reynolds, Mike
December 2005
Multichannel News;12/12/2005, Vol. 26 Issue 52, p34
The article reports on the strategy of television networks to attract minority viewers. AZN Television has acquired the rights to air "Yao Ming in the NBA," a 16-part documentary about National Basketball Association player Yao Ming. While History Channel en español decided to air television programs from the U.S.


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