ABC Family Stunt Spreads Holiday Cheer

Reynolds, Mike
December 2005
Multichannel News;12/12/2005, Vol. 26 Issue 52, p27
The article reports on the 150-hours of branded holiday-themed movies, specials and series episodes offered by ABC Family television network to its cable television subscribers for the 2005 Christmas holiday season. The effect of the offering on the viewership rating of ABC is explained. It is also noted that ABC Family has acquired an advertising deals with RadioShack, Wal-Mart and Target among others.


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