BET Taps Wireless Market

Umstead, R. Thomas
December 2005
Multichannel News;12/12/2005, Vol. 26 Issue 52, p24
The article reports on the decision of Black Entertainment Television (BET) to make available original content and music videos to wireless phone users in the first quarter of 2006. The decision is part of a major mobile initiative that is expected to increase incremental revenue for the African American-targeted network. BET will also offer ring tones and text-to-tone services based on music videos from their popular music video shows.


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