Cable Nets: We Win With Free Podcasts

Umstead, R. Thomas; Farrell, Mike
December 2005
Multichannel News;12/12/2005, Vol. 26 Issue 52, p12
The article reports on the video clips offered by TV Land and G4 from some of their original programming for free via podcasts. According to TV Land executives, the preview clips of the interview series "Sit Down With David Steinberg" were among the most downloaded podcasts. While G4 has attracted more than 750,000 podcast users to clips from its late-night series "Attack of the Show" in November 2005.


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