Digging for Gold in Content for Kids

December 2005
Multichannel News;12/12/2005, Vol. 26 Issue 52, p1
The article reports that television programmers such as Nickelodeon and Disney are offering online content and services to children like non-skippable advertisements in front of broadband programs.


Related Articles

  • Standoff looms in kids upfront. Dupree, Scotty; Burgi, Michael // MediaWeek;1/15/96, Vol. 6 Issue 3, p4 

    Reports on the standoff predicted in the children's TV marketplace. Status of Advertiser's budget and broadcast ratings; Available ratings points up nearly 10%; Buyers forecast a 6 to 9 percent increase in revenue; Beliefs of industry analysts; Bright spot for broadcasting networks; Comments of...

  • GENRE REPORT CHILDREN AND TEEN. S.B. // Hollywood Reporter -- International Edition;10/2/2001, Vol. 370 Issue 14, pS-38 

    Reports on the market for children programs. Difficulty of pleasing the market; Problem facing American programmers and distributors; Elements need to make business in the environment.

  • Many-Gendered Thing. Bufalino, Jamie; Jacobs, A.J. // Entertainment Weekly;11/27/98, Issue 460, p60 

    Reveals the speculated list of what Boyz Channel and Girlz Channel, television networks for children, will feature. `Diagnosis Cooties'; Frogicide: Life in the Playground'; `Girls Say the Darnest Things.'

  • What Kids Watch, Want. Lafayette, Jon // Television Week;4/12/2004, Vol. 23 Issue 15, p58 

    Focuses on the constantly changing needs of children in the U.S. in terms of media entertainment. Viewing preferences of various children demographics; Advertising revenue gained by several children's television programs, according to TNS Media Intelligence/CMR; Example of advertisers that are...

  • Bright LIGHTS.  // Advertising Age;2/17/2003, Vol. 74 Issue 7, pS-1 

    This article presents historical milestones in U.S. television programming and advertising, and in attempts to control the medium's influence over children and teenagers. 1950 was when the major networks set aside Saturday mornings as children's prime time. Kellogg Co. introduced the cartoon...

  • community.  // Multichannel News;12/10/2012, Vol. 33 Issue 47, p30 

    The article offers information related to the television broadcasting industry. It mentions the top most read articles on Multichannel.com from November 30 to December 7, 2012. I It discusses the result of a survey regarding advertisers who check the online behavior of children in exchange for...

  • Pterodactyl for Breakfast(Television). Dowling, Ed // New Republic;11/18/67, Vol. 157 Issue 21, p39 

    Focuses on the decline in the popularity of cartoon shows on U.S. television. Growth in the number of advertisers selling to children on television as of November 1967; Competition among television networks in the children's hour; Factors that contributed to the downfall of television for children.

  • Group Requests Ban on 'Television Interactive' Toys. D. V. // Education Week;2/18/1987, Vol. 6 Issue 21, p7 

    The article reports that the Action for Children's Television group has asked the Federal Communications Commission to ban toy companies from using the airwaves to control the operation of new television interactive toys. The toys are designed to respond to inaudible signals included in a...

  • Content Analysis of Food Advertising on Children's Television Websites. Cherish Lo; Driscoll, Paul O.; Dupagne, Micheal // Florida Communication Journal;Fall2008, Vol. 36 Issue 2, p74 

    This study analyzed 338 advertisementsfrom 85 web pages dedicated to children`s television programs to determine the prevalence and type offoodfeatured on website advertisements that target children, as well as key physical characteristics of these advertisements. Results revealed few food...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics