Sullivan show at 20 still dominates

June 1999
Advertising Age;6/7/1999, Vol. 70 Issue 24, p53
Trade Publication
This article focuses on The Ed Sullivan Show, which is considered as the longest-running TV show in the U.S. as of June 7, 1999. Mr. Sullivan is celebrating his 20th anniversary in June. When the gossip-columnist first bumbled into the TV spotlight in June 1948 as emcee of Emerson-sponsored Toast of the Town, few people expected him to make it past his first renewal date. From the beginning advertisers have not been among the skeptics. A succession of blue-chip advertisers have vied to pick up escalating talent bills.


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