June 1999
Advertising Age;6/7/1999, Vol. 70 Issue 24, p34
Trade Publication
Presents news briefs on interactive marketing in the U.S. as of June 7, 1999. Negotiation of New Line Cinema with NeoPlanet to create a customized Internet browser for the motion picture "Austin Powers: The Spy Who Shagged Me"; Decision of Jim Taylor to step down from his position as chief marketing officer of Iomega Corp.; Agreement of DoubleClick with Beenz.com to offer Beenz online currency to DoubleClick's U.S. Web sites.


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