TITLE

Hahn brings entertaining ideas to new unit at JWT

AUTHOR(S)
Snyder, Beth
PUB. DATE
June 1999
SOURCE
Advertising Age;6/7/1999, Vol. 70 Issue 24, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article profiles Marina Hahn, head of J. Walter Thompson's entertainment unit. As head of the advertising agency's entertainment unit, Hahn defines entertainment in much broader terms. "When I say entertainment, it is about creating that experience that at the end of the day makes consumers have a relevant experience with the brand," said Hahn. Hahn is no stranger to the advertising world. She began her career in 1980 at what is now DDB Worldwide, where she rose to become a senior VP. She left the agency after 10 years to work for Pepsi-Cola Co. as director of advertising. After four years in the beverage business, she joined Sony Electronics as VP-advertising. That job led to a year of consulting before landing at William Morris.
ACCESSION #
1911282

 

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