TITLE

J. Jill aggressively chases overlooked female age group

AUTHOR(S)
Krol, Carol
PUB. DATE
June 1999
SOURCE
Advertising Age;6/7/1999, Vol. 70 Issue 24, p29
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the plan of women's apparel catalog J. Jill to launch a catalog focusing on women 35 to 55 years of age. DM Management says revenue for its catalog soared to $165 million in 1998 from $8 million in 1995. Gordon Coooke, president of DM Management, said he took advantage of an opening in the marketplace. J. Jill filled a competitive void for women ages 35 to 55. Continued aggressive growth is in the cards for J. Jill: By the end of 1999, its e-commerce site will be off the ground, and in March 2000, the cataloger will open its first retail location, with another five to 10 stores slated for the following 12 months.
ACCESSION #
1911279

 

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