Walgreen mail call

Krol, Carol
June 1999
Advertising Age;6/7/1999, Vol. 70 Issue 24, p29
Trade Publication
This article reports on the plan of Walgreen Co. to publish its first mail order catalog called Vitamins, Herbals & More in 1999. Vitamins, Herbals & More offers its namesake products as well as over-the-counter (OTC) pharmaceuticals. It also carries advertisements for several big-name OTC brands. The catalog features Walgreens-branded products, as well as brand names such as the Accu-Check Advantage diabetes care kit and NasalCrom nasal spray. A handful of advertisers appear in the first issue, including SmithKline Beecham's Nicorette gum and Warner-Lambert Company's Lubriderm lotion, Sudafed decongestant and Zantac 75 heartburn tablets.


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