TITLE

How `repositioning' won it for President-elect Forbes

AUTHOR(S)
Rothenberg, Randall
PUB. DATE
June 1999
SOURCE
Advertising Age;6/7/1999, Vol. 70 Issue 24, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents views on the advertising campaign for the candidacy of Steve Forbes as president of the U.S. in 2000. His campaign's focus on visual repositioning; Description of his campaign which changed the public's view of him; Plans of other companies such as McDonald's Corp. to launch similar advertising.
ACCESSION #
1911275

 

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