TITLE

Nielsen critics collapse again

PUB. DATE
June 1999
SOURCE
Advertising Age;6/7/1999, Vol. 70 Issue 24, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the refusal of marketers, advertising agencies and broadcast television networks to support Statistical Research's Smart TV, a service which will rival media rating company Nielsen Media Research. How the two companies keep track of consumer television viewing; Hopes that a service will be created that will be accepted by marketers.
ACCESSION #
1911273

 

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