Nielsen critics collapse again

June 1999
Advertising Age;6/7/1999, Vol. 70 Issue 24, p22
Trade Publication
Comments on the refusal of marketers, advertising agencies and broadcast television networks to support Statistical Research's Smart TV, a service which will rival media rating company Nielsen Media Research. How the two companies keep track of consumer television viewing; Hopes that a service will be created that will be accepted by marketers.


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