TITLE

Ad groups blast Clinton proposal

AUTHOR(S)
Teinowitz, Ira; Friedman, Wayne
PUB. DATE
June 1999
SOURCE
Advertising Age;6/7/1999, Vol. 70 Issue 24, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the reactions of entertainment marketers and advertisers to the proposal by U.S. President Bill Clinton to have the Federal Trade Commission immediately begin a study to determine if movie, videogame and music marketers are pitching violence to kids. Advertising groups suggest the president's request is inappropriate and an unwise use of taxpayer dollars. Dan Jaffe, EVP of the Association of National Advertisers, decried what he sees as an expansion of past attacks. He suggested it was easier for President Clinton to attack advertising than to take action. The Recording Industry Association of America suggested Clinton was grandstanding.
ACCESSION #
1911271

 

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