TITLE

Publishers aim at growing Hispanic segment

AUTHOR(S)
Kerwin, Ann Marie
PUB. DATE
June 1999
SOURCE
Advertising Age;6/7/1999, Vol. 70 Issue 24, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the decision of several magazine publishers to publish magazines for expectant Hispanic mothers in the U.S. In July 1999, American Baby Group and Parenting Group will each begin delivering Spanish-language magazines to new mothers through hospital sampling programs. Three months later, Weider Publications will spin off a Spanish-language version of its Fit Pregnancy. The newcomers are hoping to unseat 9-year-old Ser Padres, a four-times-a-year title from Gruner & Jahr USA Publishing distributed through pediatricians' offices. Another rival is Lamaze Publishing's Lamaze Para Padres, started in 1995 and published twice a year, with distribution via childbirth education classes.
ACCESSION #
1911270

 

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