TITLE

Snapple's ads go quirky again, to protect its image

AUTHOR(S)
Kramer, Louise
PUB. DATE
June 1999
SOURCE
Advertising Age;6/7/1999, Vol. 70 Issue 24, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the plan of Snapple Beverage Corp. to launch an advertising campaign in the U.S. in summer 1999. Snapple plans to spend about $3 million to imprint images of Snapple bottles on New Jersey beaches, New York City MetroCards and postcards to be distributed at music shops and bookstores across the country. All this is to protect Snapple's quirky image from becoming too mainstream, now that sales are climbing under new owner Triarc Cos. This effort is on top of Snapple's estimated $7 million television and radio campaign for 1999.
ACCESSION #
1911266

 

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