TITLE

Ford arm in Utah shifts retail ads

AUTHOR(S)
Guilford, Dave
PUB. DATE
June 1999
SOURCE
Advertising Age;6/7/1999, Vol. 70 Issue 24, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the transfer of the retail advertising account of Ford Motor's Auto Collection from J. Walter Thompson's Automotive Retail Marketing (ARM) subsidiary to Wright Inc. Ford has pushed the concept in response to large public chains. Auto Collections merge Ford, Lincoln Mercury and Mazda dealerships in a metro area, offering no commission sales staffs, uniform pricing and a common identity. The arrangement benefits both parties, allowing ARM to focus on the development of the Auto Collection brand nationally while providing the Utah Auto Collection with the ability to respond to local market conditions.
ACCESSION #
1911265

 

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