TITLE

`People' extends brand to celebrity biographies

AUTHOR(S)
Kerwin, Ann Marie
PUB. DATE
June 1999
SOURCE
Advertising Age;6/7/1999, Vol. 70 Issue 24, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the launch of People Profiles magazine as an extension to Time's People magazine in the U.S. in July 1999. The book-a-zines, as the publishers calls them, are the latest attempt to further capitalize on the public's insatiable appetite for celebrities. For now, People Profiles will carry no advertising. But next year, People executives may choose to sell a few select pages. Time will print 500,000 copies of the July issue to be distributed via 70,000 checkout pockets of 150 retail outlets, including supermarkets, airports, drugstores and general merchandise stores, such as Kmart Corp., Target Stores and Wal-Mart Stores.
ACCESSION #
1911264

 

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