TITLE

Saban teams with McDonald's for its next `Power Rangers.'

AUTHOR(S)
Friedman, Wayne
PUB. DATE
June 1999
SOURCE
Advertising Age;6/7/1999, Vol. 70 Issue 24, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the promotional efforts launched by Saban Entertainment for its longtime franchise, Power Rangers. The company seeks to keep its staying power by unveiling another program transformation, called Power Rangers: Lightspeed Rescue, on the Fox Kids Network. It will be accomplished by Saban's biggest promotional push yet, a deal with McDonald's Corp. New Power Rangers deals include one with toymaker Toy Biz, which will develop a line of interactive soft toys. In addition, Power Rangers has added three publishing deals for a new line of books with Parachute Publishing, Dalmatian Press and Modern Publishing.
ACCESSION #
1911262

 

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