TITLE

IPG's Western studies another name change

AUTHOR(S)
Ross, Chuck
PUB. DATE
June 1999
SOURCE
Advertising Age;6/7/1999, Vol. 70 Issue 24, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the consideration of Western Initiative Media Worldwide to change its name. The company has hired Future Brand to come up with a new name. A new name would retire two of the world's best known media buying brands. Western, formerly Western International Media, is one of the oldest and largest media buyers in the U.S. It claims to be the top-billion shop in spot television, newspapers and radio, and is in the top 10 network television, cable television and magazines. Initiative is equally well-known in Great Britain, Europe and other countries.
ACCESSION #
1911261

 

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