TITLE

Mars summons its agencies for `quality review.'

AUTHOR(S)
Pollack, Judann; Petrecca, Laura
PUB. DATE
June 1999
SOURCE
Advertising Age;6/7/1999, Vol. 70 Issue 24, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the advertising quality review being conducted by Mars Inc. in June 1999. The marketer's primary shops, BBDO Worldwide, D'Arcy Masius Benton & Bowles and Grey Advertising, have been summoned to a September meeting with Mars' regional presidents. The assignment is to present global advertising strategies for the brands they handle. Each will have a day to make the presentation. Although a Mars spokesman said the plan is to look over the advertising output and it is not a formal review. Executives close to the company suspect the process could result in a winnowing of the roster from three shops to two. But an executive involved in the review said the purpose is to shape up its shops in a more literal sense.
ACCESSION #
1911256

 

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