Mars summons its agencies for `quality review.'

Pollack, Judann; Petrecca, Laura
June 1999
Advertising Age;6/7/1999, Vol. 70 Issue 24, p3
Trade Publication
The article reports on the advertising quality review being conducted by Mars Inc. in June 1999. The marketer's primary shops, BBDO Worldwide, D'Arcy Masius Benton & Bowles and Grey Advertising, have been summoned to a September meeting with Mars' regional presidents. The assignment is to present global advertising strategies for the brands they handle. Each will have a day to make the presentation. Although a Mars spokesman said the plan is to look over the advertising output and it is not a formal review. Executives close to the company suspect the process could result in a winnowing of the roster from three shops to two. But an executive involved in the review said the purpose is to shape up its shops in a more literal sense.


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