TITLE

Suitors pursue minority agencies

AUTHOR(S)
Chura, Hillary
PUB. DATE
June 1999
SOURCE
Advertising Age;6/7/1999, Vol. 70 Issue 24, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the proposals of large U.S. advertising agencies to acquire minority agencies in 1999. True North Communications is in discussion to purchase a stake in Don Coleman Advertising, as the wave of global agency networks seeking minority shops swells. The talks involving Coleman come on the heels of Publicis' deal to buy 49% of Burrell Communications Group. UniWorld Group is in negotiations with Young & Rubicam and possibly others. For minority shops, such deals offer access to larger, often blue-chip clients via a parent with global reach, while acquiring network gets built-in ethnic advertising expertise.
ACCESSION #
1911251

 

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