Suitors pursue minority agencies

Chura, Hillary
June 1999
Advertising Age;6/7/1999, Vol. 70 Issue 24, p1
Trade Publication
The article reports on the proposals of large U.S. advertising agencies to acquire minority agencies in 1999. True North Communications is in discussion to purchase a stake in Don Coleman Advertising, as the wave of global agency networks seeking minority shops swells. The talks involving Coleman come on the heels of Publicis' deal to buy 49% of Burrell Communications Group. UniWorld Group is in negotiations with Young & Rubicam and possibly others. For minority shops, such deals offer access to larger, often blue-chip clients via a parent with global reach, while acquiring network gets built-in ethnic advertising expertise.


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