Looking to gain brand recognition, Real Education changes name

May 1999
Electronic Education Report;05/26/99, Vol. 6 Issue 10, p4
Trade Publication
Reports on online courseware developer Real Education's change of its name to eCollege.com in a bid to create brand recognition in a growing electronic education market. Reason for the name change; Details of the company's business operations; Key agreements entered into by the company; Grants and scholarships offered.


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