'Star Wars' redux

Williams, Jason; Strupp, Joe
May 1999
Editor & Publisher;05/22/99, Vol. 132 Issue 21, p13
Trade Publication
Focuses on the advertising techniques employed on the motion picture `Star Wars Episode One: The Phantom Menace,' in the United States. Preparations of theaters; Free publicity received by the film; Controversy among editors over when to publish the first reviews; Refusal of Atlanta Journal-Constitution to go with the hype.


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