Cho's brave new world

Treece, James B.
May 1999
Automotive News;5/24/1999, Vol. 73 Issue 5820, p6n
Trade Publication
Reports that the experiences by Fujio Cho as president of Toyota Motor Manufacturing U.S.A. Inc.'s plant in Kentucky will help him as president and chief executive of Toyota Motor Corp. and as leader of the firm's expansion in Europe. Application of the Toyota Production System in Kentucky; Immersion in United States culture; Standardization lessons learned from United States systems.


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