TITLE

Cho's brave new world

AUTHOR(S)
Treece, James B.
PUB. DATE
May 1999
SOURCE
Automotive News;5/24/1999, Vol. 73 Issue 5820, p6n
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that the experiences by Fujio Cho as president of Toyota Motor Manufacturing U.S.A. Inc.'s plant in Kentucky will help him as president and chief executive of Toyota Motor Corp. and as leader of the firm's expansion in Europe. Application of the Toyota Production System in Kentucky; Immersion in United States culture; Standardization lessons learned from United States systems.
ACCESSION #
1910771

 

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