TITLE

Here are six people at McGraw-Hill Research to call about your marketing, advertising, and communications research needs

PUB. DATE
May 1982
SOURCE
Marketing News;5/18/1982, Vol. 15 Issue 24, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents information on marketing, advertising, and communications research experts at McGraw-Hill Research. Ann Graham-Hannon and her group is experts in industrial marketing research. They can help in measuring company and brand images and effectiveness of advertising and sales messages. Arthur Rosenberg is the person to contact for advertising readership research Joan M. Bullen and her group is an expert in conducting surveys across stock-holders, public opinion leaders, financial analysts, employees, customers and prospects and then determining the effectiveness of written communications.
ACCESSION #
19083866

 

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