TITLE

Merch Madness

AUTHOR(S)
Kim, Albert; Jensen, Jeff
PUB. DATE
May 1999
SOURCE
Entertainment Weekly;05/14/99, Issue 485, p10
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Discusses merchandising campaigns for the film `Star Wars--Episode I:The Phantom Menace.' Toy product sales; Implications of the campaigns for licensees; Remarks from fans.
ACCESSION #
1908206

 

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