TITLE

CONNECTING TO CUSTOMERS

AUTHOR(S)
Geehan, Sean; Sheldon, Stacy
PUB. DATE
November 2005
SOURCE
Marketing Management;Nov/Dec2005, Vol. 14 Issue 6, p36
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the role of customer advisory boards (CAB) in helping companies thrive and win business. Marketing executives are discovering that a CAB can serve as a direct conduit to the mind and soul of a marketplace. And companies have experienced returns of greater than 10 times their CAB investments. CAB are valuable for emerging or transforming market segments, where companies need to stay in touch with changing dynamics of the marketplace--especially where technology or regulatory issues are revolutionizing the industry and forcing quick, drastic changes. In almost all industries, technology is collapsing new product life cycles and thus changing how business is globally conducted. With a CAB in place, your customers can help you think through these changes and their effects, as well as how to adapt your business and products to exploit opportunities.
ACCESSION #
19080525

 

Related Articles

  • Should Congress Pass New Tariff Measure? PRO.  // Congressional Digest;Mar1932, Vol. 11 Issue 3, p82 

    A consumer counsel is responsible for cross-examining witnesses and inquire into their interest in the result. It can test methods employed by experts and assist materially in the commission's investigations. Consumer counsel will be of value, both to consumers and the commission and have...

  • Walk This Way. Learned, Andrea // Kitchen & Bath Business;Jul2007, Vol. 54 Issue 7, p50 

    This article discusses strategies for companies in the kitchen and bathroom furniture industry in marketing to the women population. It is important to learn and understand the effect of external influences and cultural changes on their needs and wants. Companies must establish a customer...

  • Small Business Ownership Transition. Feig, Nancy // Community Banker;May2006, Vol. 15 Issue 5, p32 

    The article examines why small businesses are going through ownership transitions and how community banks can secure a seat at the transitions table to maintain their relationship with those businesses. Banks need to identify the cream of the potential transition clients and begin building an...

  • The consultant's experience.  // Corporate Adviser;Dec2008, p20 

    The article focuses on the initiative by consultancy firm Towers Perrin to work on a series of seminars for its clients' contribution pension scheme members in order to keep them informed about the impact of the stockmarket downturn on their benefits. David Bird, a Towers Perrin retirement...

  • Managing the Customer Experience: Fulfillment. Davis, Rick // Roofing Contractor;Apr2010, Vol. 30 Issue 4, p20 

    The article offers tips on managing the customer experience after the sale has been finalized. The author suggests communicating the project schedule clearly with the client and the suppliers. He adds that a spokesman who can ensure proper work flow and display proper etiquette must be...

  • Service quality from the customers' perspective. Devlin, Susan J.; Dong, H. K. // Marketing Research;Winter94, Vol. 6 Issue 1, p4 

    The article discusses some guidelines on how to measure service quality and design and assess the validity of external measures in a business setting. The author has pointed out that quality service is critical to corporate success, that delivering high quality service is closely linked to...

  • Attendee advisory boards. Chandler, Linda // Expo Magazine;Jun2006, Vol. 18 Issue 6, p82 

    Presents information on the factors to consider in creating an attendee advisory boards for trade shows. Topics that are usually open for discussion; Segmentation of the advisory boards; Rules on the tenure and number of advisory board members.

  • Know what your customers are thinking. Cooper, Andrew // New Media Age;4/16/2009, p21 

    The author talks about the benefits of having one's own online customer advisory panel. The author cites the importance of conducting customer research to ensure that decisions are based on current customer needs. According to the author, an online research community allows traditional...

  • Warning! Double standards apply. Muqbil, Imtiaz // Travel Trade;7/27/2005, p10 

    Comments on the discriminatory travel warnings released by the Australian Dept. of Foreign Affairs and Trade in the wake of the July 7, 2005 London, England bombings. Arguments on why British and Australian travel Web sites did not include advisories for London but continued to discourage...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics