TITLE

That number again…

AUTHOR(S)
Mersmelstein, Ellen; Zid, Linda Abu-Shalback
PUB. DATE
November 2005
SOURCE
Marketing Management;Nov/Dec2005, Vol. 14 Issue 6, p6
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the frequency of use of vanity toll-free telephone numbers (including 866, 877, and 888 prefixes) in television advertising by different U.S. industries, including the lodging, computers and automobile industry. A study found that, despite the growth of the World Wide Web, usage of toll-free numbers in television advertisements continues to grow, with the vanity numbers on the rise. Independent contractors taped, reviewed and collected data from the commercials, which represented more than 20 industries.
ACCESSION #
19080515

 

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