TITLE

Do the hustle

AUTHOR(S)
Mersmelstein, Ellen; Zid, Linda Abu-Shalback
PUB. DATE
November 2005
SOURCE
Marketing Management;Nov/Dec2005, Vol. 14 Issue 6, p6
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the findings of a semiannual "Shopper Mindset" survey of customers known as "one bag shoppers,' or shoppers on a mission to buy just a few items, regarding their motivations to shop. Their shopping trips are almost always planned and usually triggered by a family member's request. The shoppers' moods vary between tired, hurried and hungry. One bag shoppers typically employ a disciplined technique. They choose stores based on location convenience, ease of getting in and out and best prices. In-store promotions, word of mouth and special displays are their most influential media.
ACCESSION #
19080514

 

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